Published: Tuesday 2nd May, 2017
“Standby Studio, We’re Going Live…”
by Graham Caplin – 2nd May, 2017
Kevin McCloud was the spokesperson for Grand Designs Live… who else!
For many years radio PR has been an effective way of getting your message across to a large audience, and the trend shows no sign of slowing down. If you aren’t aware of what radio PR is, the idea is to use radio interviews to let the listening public know all about your product, service or campaign. If you’ve ever listened to the radio and heard the presenter say “Joining me now to discuss this is…” then the chances are that the following interview was part of a radio PR session.
It sounds like a great idea; sort out some radio interviews and then plug your message like mad! But of course it doesn’t work quite like that. Naturally there are some practical considerations, and of course any sales opportunity usually has rules. But if you’re looking to publicise your campaign then don’t be discouraged.
Read on for some tips on setting up a great radio PR campaign.
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