Creating the Perfect Corporate Podcast

by Andrew Hughes – 17th May, 2019

London Podcast Studio

Corporate podcasting has seen a huge rise over the past few years. We’ve recorded a fair number of them in our London podcast studio, so thought we might compile a list of dos and don’ts, so you can avoid some of the pitfalls we’ve seen people fall into over the years.

Here’s our advice:

Correct Planning

Plan the topic and work out your questions in advance. Not only will the podcast sound better; it will save on the amount of studio time and hence be cheaper! Have a rough outline of where you want to go but don’t script it. A podcast is all about interaction and being natural

Picture the Person you’re Speaking to.

Imagine a particular person you know from your target audience and imagine you are speaking JUST to them. Some people even bring in a photo. Address the listener as “you” singular, never “you” plural or “they”. You are addressing one person, not a group. Never say “hello to all of you out there”.

Avoid being Cheesy

You’re talking to people who may be fellow colleagues, clients or potential clients. Resist the temptation to be wacky or funny. Most likely it’s a serious topic, so treat it with respect.

Decide on your Roles

Generally there will be two people in the podcast and both have information to impart. One should be the interviewer and the other the interviewee. Don’t swap roles. “Well now that I’ve asked you some questions, how about we turn things the other way round”. We hear this a lot and it has a tendency to sound awkward. Remember that the interviewer CAN get across his or her own knowledge, for example by saying “I remember when we implemented the change in our department and saw a 20 percent uplift. Is that a typical result?” This way both people communicate their information and knowledge.

Don’t Interrupt or Interject

In normal conversation, we show approval for someone else’s comments by interjecting from time to time. “Yes”. “Right”. “Wow”. When podcasting, you mustn’t do this as it makes the podcast difficult to listen to and annoys the listener! Instead you need to give non-verbal signs of encouragement to your fellow podcaster. Nodding is the first one to practice! You can them move on to quizzical head turns, looks of amazement, beaming smiles and frowns of disbelief. All these expressions will silently demonstrate to your fellow podcaster that you’re really interested in what they’re saying, without making any interjections which may irritate your listener.

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Maintain Good Mic Technique

It’s important that your podcast has good technical standards, otherwise your listener will switch off and move on. Most microphones are directional, meaning that you need to talk into the right end of it. Stay a constant distance from the right end of the mic and get the studio engineer to tell you if your position drifts over time.

Consider Music and Branding

A piece of theme music can an introduction voiceover can give the podcast a “feel” that aligns with your company’s image and values. Once created, a branding package is used throughout the podcast’s series, to give a feeling of consistency across all episodes.

Consider your Time Limits.

When getting involved in corporate podcasting, snappy is usually best. To you an hour on your topic may be fascinating. To a listener a concise 20 mins may be better.

Create “Take Away” Moments.

What will make people say “I never realised that!” during your podcast? Think about facts or pieces of information that your listener will want to pass on to friends and colleagues.

Create a “Call to Action” at the End

Hopefully your listener found the podcast fascinating so make sure you promote where they can find out more at the end. It’s often worth pointing to your social channels. With that in mind, we should practice what we preach and direct you to our London corporate podcasting studio page.

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